Why PPC?

Why PPC Marketing Works

PPC marketing, which stands for pay-per-click, is one of the most common marketing methods on the Internet today.

Why Is Google Calling Me?

One of our clients recently asked me why he keeps on getting calls from Google. And it reminded me that I should probably (more…)

Pool Builder Marketing – Why & How?

So you are a builder of pools, both residential and commercial. You have been building for a while and are confidentin your knowledge, (more…)

What’s the Deal with Google+?

Every pool builder who’s serious about their business should get on Google+ as soon as possible. In particular, Google+ Local is incredibly (more…)

Using Reviews As A Trust Indicator

One of the most important functions of your online presence is to build trust with potential prospects. (more…)

The Lead Magnet

How Many Of Your Website Visitors Convert?

Generating new leads is the lifeblood of every pool builder out there. You are probably driving traffic (more…)

Social Media For Pool Builders

When it comes to social media for pool builders, there is a lot of confusion and misunderstanding. Some say it’s worthless and a waste (more…)

Do An SEO Audit in 15 Minutes

When diving into a new SEO campaign, a website audit is the first step necessary to lay out a roadmap to success. (more…)

The Perfect Landing Page

Looking for the perfectly optimized landing page? Look no further! We have put together a nice template that includes all (more…)

New Green Ads

Good news for PPC advertisers! Did anyone notice Google’s latest sly update? They have changed the color of the “ad” notification from yellow to green. (more…)

A Perfect Fit for Pool Builders

Visuals are a perfect fit for Pool Builders!

There’s something about a swimming pool that captivates practically everyone’s attention. They have a WOW factor that few (more…)

Huge Google Update

The Biggest Change To The Google PPC Program Since 2000

If you have noticed some changes to Google’s landscape, you are not seeing things. Google has completely removed all ads (more…)

How to Leverage Facebook

How Should You Be Using Your Facebook Business Account

At this point, Facebook is a daily part of life for millions of people around the globe. For an pool builder, long gone are the days (more…)

How to Digitize “Word of Mouth”

We talk to a lot of pool builders that still rely on “Word of Mouth” to get business. And why not, word of mouth means (more…)

Google Home Services

What Is Google Home Services?

If you are a pool builder, or anyone that is a contractor that visits a consumer’s home, you need to know about the new marketing (more…)

Facebook Changes You Need to Know

Facebook is an easy and integral tool to your internet marketing strategy. Recently, Facebook announced three changes to users’ news feeds that allow the users to (more…)

The Essence of Summer

It doesn’t get any better than this! (more…)

Drive Online Sales with PPC Ads

Every day, businesses across the country compete for customers. Often, larger companies with deeper pockets and bigger advertising budgets dominate (more…)

Own A Website? Read Below

3 Things Website Owners Need To Remember

Maintaining a website used to be easy. In the good ol’ days, if you built your website correctly, you could pretty much leave it alone and you would be ok. (more…)

19 Most Common PPC Mistakes

Mistakes to Avoid to Save You Money and Get More Leads

Running a successful PPC campaign can be difficult, and frustrating. We have compiled a list of the 19 most common mistakes that we have seen businesses make. (more…)

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