Tactics on Getting Reviews
2) Link to your Review Site Often
Instead of creating a designated page, you can create a graphic or button that links to your review sites, respectively, and attach this to your sidebars or footer. This will give the consumer an option to leave a review from anywhere on your site.
3) Business Cards
Business cards are meant to be informative and representative of your business, but since we update them rarely review sites tend to be left off, but are important to include. Leaving the URL on a business card does one of two things: encourages the recipient to visit the site before a purchase and gives a satisfied consumer the opportunity to leave a positive review.
Handing out a flyer with simple instructions can be a successful tactic whether you are trying to start a review site from scratch, or increase the flow of good, fresh reviews.
If you send out newsletters periodically a link to your review site should be imperative. Providing the consumer with good content after providing a great service, and then asking for a review will yield positive results. For instance, a gym can send a newsletter filled with recipes/work-outs and adding a review site link in the conclusion.
6) Simply Askr
This is probably the single most overlooked, yet cost-effective review driving method. At the end of every sale, every professional should inquire if the goods or service were satisfactory. If the answer is positive simply ask them if they would be so kind as to post that on the review site. In this case, you could follow up with an e-mail (review web-page) as a reminder, or any of the above tactics.