One of the most important functions of your online presence is to build trust with potential prospects.
Without first building trust, your visitors won’t contact you or even fill out a form on your site to request more information.
The way you build trust on the internet is by displaying signs of social approval, mostly on review sites across the web. The number (and quality) of your online reviews and positive customer testimonials play a huge role in this.
Let’s take a look at an ideal online social presence. Check out what a customer see’s when they do a search:
Think that new prospect has any reservations on whether they are a good builder? Nope! 86% of consumers say they believe the reviews they read online, so it’s important to have positive reviews on all of these third party sites.
Another great thing is to take these good reviews, and add them to YOUR site.
Just think about it: People coming to your website (for the most part) have never heard of you, your company or your brand. Would you trust a stranger you just met on the street? Probably not.
Check out this example on one of our builders “Testimonials” page:
The cornerstone of a great online reputation are your reviews. In tomorrow’s email, I’ll share the secret of consistently getting 5-star reviews with you.
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