Available Job: Launch Specialist

Download the JOB POSTING here

The Launch Specialist propels Pool Builder Lead Rocket growth by ensuring initial campaigns are set up with 100% accuracy for all clients. We have found that ensuring the onboarding process is executed properly has a direct correlation to client retention. The correct candidate combines a results-oriented project management mindset with strong AdWords experience. When the Specialist is successful, each client is quickly put on the path to profitability. The Specialist excels at succeeding through technology and is self-motivated, confident, and able to balance multiple clients at once.
Strong initial campaign lead generation is vital to our clients, and the Launch Specialist makes this happen. By onboarding our clients successfully by integrating all tracking metrics of our campaign, the Launch Specialist ensures Pool Builder Lead Rocket’s future growth.

Core Areas of Focus

Project Management

  • Follow a regimented launch plan to ensure consistency and accuracy of all involved elements of campaign (AdWords, website, tracking codes, Facebook, remarketing, lead magnets, contact forms, email nurture sequences)
  • Measure progress against required standards as the campaign launch progresses
  • Be ready to problem solve as needed
  • Finish each launch to 100% completion and accuracy

AdWords Excellence

  • Develop powerful AdWords campaigns specific to each client
  • Work with the Director of Product Services to develop standards and measures to ensure early success
  • Track all AdWords results and tweak as needed
  • Audit PPC campaigns on a regular and as needed basis looking for opportunities for improvement


  • Be point person between client and team to ensure campaign is launched correctly. Maintain professional communication with clients throughout the Launch Phase
  • Communicate well with the Sales team and Product Services team to ensure campaign gets built at sufficient pace, while maintaining quality and accuracy
  • Report to the Director of Product Services about progress, inefficiencies, and areas for possible improvement
  • Communicate with the website team to match up completion dates

Website Development Oversight

  • Work with client & website team to determine any website improvements that can be made to strengthen campaign
  • Work with web team to determine timelines and processes for new website builds
  • Ensure website aesthetics match client needs
  • Match website timeline to overall launch timeline

Areas of Accountability

  • Set and hit deadlines regularly
  • Successful launches
  • Effective AdWords campaigns
  • Strong AdWords standards
  • Websites completed to client standards as a component of launch
  • Strong communication

Technical Skills

Must Haves:

  • Google AdWords
  • Bing AdCenter
  • WordPress
  • Google Tag Manager
  • Microsoft Excel
  • Google Drive

Position Details

  • Experience: 2+ years managing large numbers of PPC campaigns
  • Compensation is negotiable based on experience
  • This position is full-time
  • This is a work from home position

Nice to Have:

  • InfusionSoft
  • Facebook Ads


Lane Rizzardini
(630) 849-3607
[email protected]

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