What Do You Do with Your Email List?

As a small business owner (especially with seasonal businesses), you know how important it is to keep in contact with your customers. The best way to do that is usually through email so it is important to build an email marketing list for pool builders.
However, once you have a list, you may struggle with what to do. What kinds of emails should you be sending out to your customers?
  • Always be sure to send out emails when you have sales and specials. Your customers will love to hear about your sales and specials.
  • Offer them content that they can only get through your email list. Give them something that they can’t get anywhere else so that they stay subscribed to your email list!
  • Keep them informed of your blog posts. Many people like to keep their readers up-to-date with their blogs through their email list. You may want to do the same.
  • Remember it is quality over quantity. Don’t overload their emails just to send out emails. Be sure that when you send an email out, you are only doing so because you have something important to say.
It can be hard to figure out how often you should be sending emails to your email list. Then, you have to figure out what you want to send. You should always remind your customers about your sales and specials. You may also want to keep them up-to-date on your blogs. You should also offer content that they can only get through your list so that they stay! You should always remember that quality is more important than the quantity. Make sure you give them good content every time so that they continue to open your emails!
Contact us to help you with your email marketing campaign. We can help you grow your list and with sending out emails!

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