Facebook is an easy and integral tool to your internet marketing strategy. Recently, Facebook announced three changes to users’ news feeds that allow the users to select which brand pages to first see in their feed.
Users now have the ability to choose which followed brand page they would like to first see updates from in their news feed. Then, the users are prompted to unfollow any brand pages that they wish. Next, users are invited to discover new brand pages to like and follow. The suggested brands are based on the subject and type of pages the users have interacted with or liked in the past.
What does this mean for marketers? This is an opportunity for marketers to form real connections with fans by culminating steady interaction with their targeted customers. Loyal fans who follow a brand Facebook page can now receive instant information, while people with similar interests can be exposed to a page and expand the audience size.
Crafting Facebook posts with relevant and useful content, visuals, and hashtags helps to increase audience engagement. Instead of overwhelming audience members with several short posts, consider refining the post frequency while simultaneously improving post quality to be useful to customers. Here are some helpful tips to make a business Facebook page even more engaging.
To embrace this change, we recommend asking fans to add your Facebook page to their “See First” selection in a page update, post, or even in the page cover photo.
If your business is not using social media or have struggled to use it effectively, Pool Builder Lead Rocket can help. Give us a call so we can find out how we can help.
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