Pull Marketing = PPC Advertising
When the Internet and search engines came along, everything changed. Search engines are now the focal point of the buying process: customers search for the service they need, learn what the solution is, and find a business that can provide that solution. No matter what industry you’re in, the entire ecosystem lives here now, and if you’re not showing up at the top of search results today, you’re losing out on customers. This is where Pay-Per-Click comes in. With the right internet marketing team in your corner, you can be at the top of search results.
It’s not enough to just be at the top though, as Search Engine Advertising offers benefits and tools unmatched by any other marketing medium, and the right internet marketing team is the one that will take the time to use all of these resources to maximize results while minimizing cost. It all centers around optimization.
It starts by targeting need, with an experienced team knowing what terms potential customers use to find your products and services, and more importantly what they don’t use. With a highly targeted keyword list no longer are you paying upfront to just target demographics; with Pay-Per-Click you only pay when someone clicks your ad, not when it’s shown, so with the right targeting you can be certain you’re only spending money on the most qualified leads and not wasting it on people outside your service area.
A great internet marketing team also has the know-how to make your ads larger than your competitors with additional information. Where are you located? Are you a highly reputable business? Do you have a special offer? How can potential customers call you? This is all information that can be featured directly in the ad without the searcher even having to visit your website and can help you stand out from the competition.
If you’re campaign is set up correctly it should run pretty well, but a top notch internet ppc marketing team doesn’t stop there. You need to know exactly how many leads you’re getting, and most importantly what ads and keywords are generating these leads. A Pay-Per-Click campaign run by a savvy team can show you all of this with call recording and form tracking, proving you’re getting a quality return on your investment.
They can then use that information to optimize your campaign, spending your budget smarter to give you more leads for the same cost. If a certain ad, keyword or call to action is generating more leads, we can use certain tools to shift budget to those successful aspects of the campaign and away from less effective parts in real time, ensuring each dollar you’ve invested is working as hard as you did to earn it.
From lead tracking to need targeting, the myriad of advantages Search Engine Advertising offers over other forms of media can be summed up in one term: optimization. The right internet marketing team is the one that can take your marketing budget and make it work more effectively for you over time, not throw it at the wall and hoping something sticks. If you’re not already at the top of search engines taking advantage of the benefits Search Engine Advertising has to offer, the time to find your team is now.