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Is Your Website Converting?
Your web visitors come and go without a trace, so how do you know why they left without calling? What can you do to find out what would have persuaded them to take action?
Let us diagnose!
8 Easy Ways to Improve Website Conversion
So you are noticing that your website is attracting more visitors, but only a few customers are calling for quotes. This can be very frustrating when you have made multiple changes to your website and have yet to meet your target conversion rate.
Instead of spending a lot of time and effort making major changes to your website, consider trying these 8 easy ways to improve website conversion:
• Differentiate yourself from the competition
Tell visitors what makes you different from other pool builders on your website’s landing page, or header. You can use part of the business’s mission statement, or the market positioning statement.
• Use high-quality images
Telling visitors what separates you from the competition is not enough; show visitors how you are different by including photos of completed projects on your website.
• Add customer testimonials
Customer testimonials reduce risk and increase customer confidence, and testimonials support how you are different from the competition.
• Include your contact information
Make sure that visitors can easily find your contact information, and offer them multiples ways of contacting you; for instance allow them to contact you via phone or email. This allows visitors the option of contacting you when it is convenient for them to do so.
• Highlight features and benefits
Clearly state the features and benefits of the different products and materials on your website. This allows visitors to make informed decisions and makes them feel confident in their decision to call your business.
• Use a responsive, mobile-friendly web design
Responsive web designs allow visitors to easily view and navigate your website on mobile, laptop, or desktop devices. Using buttons instead of links will also make it easier for visitors on mobile devices to navigate your web site.
• Use clear call-to-action statements
Let visitors know what the next step is in the process; for example, “Contact us for a quote!” followed by the business’s phone number and email address will encourage visitors to contact you.
• Offer discounts or free quotes
Offering limited-time discounts or free quotes encourages visitors to make a decision and take action; even if they have not made the decision to purchase.
Implementing these 8 changes will help you get closer to achieving your website conversion goals. Need more help with your website? Contact us to find out what we can do to help you achieve your conversion goals.
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