Why PPC Marketing Works
PPC marketing, which stands for pay-per-click, is one of the most common marketing methods on the Internet today.
Whenever you run a Google search, read a blog, or stop in to get news, the ads on the page are likely pay-per-click ads. However, before you decide to hitch your business’s wagon to the PPC horse, you need to understand what it is, how it works, and why it works for you.
What PPC Is
Pay-per-click ads are a fairly simple idea. You are a business. To get more traffic to your website you design an eye-catching ad that will get attention. Using a pay-per-click campaign, you are using targeted marketing to appear on search engines to show up where people are looking for the kind of goods or services you provide. Picture the ad as a sandwich board, and the websites it’s appearing on as the person wearing said sandwich board. These other websites walk along the street advertising you, and telling people how great your business is. For every customer those other websites send your way, you pay a small fee (between one cent and one dollar, typically).
Why PPC Works
PPC marketing has a very basic goal; getting more traffic. According to Cowley Web, the reason PPC ads work is that they are targeted to appear in front of people who are already looking for what you’re selling. PPC ads also start working from day one, unlike search engine optimization which can take weeks or months to show results. Lastly, a PPC campaign is a cost-effective way to drive more traffic to your website, and PPC ads are partially insulated from changes to search engine algorithms.
In short, PPC ads work because they’re simple tools for completing a simple task. For more information on PPC ads, and what they can do for your website, simply contact us today!
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