Panda, Penguin, & Hummingbird
These are all names of Google’s most recent BIG algorithm changes. Let’s take a closer look at them individually.
Panda – The panda update was released to clean up a bunch of low quality, spammy sites from Google’s search results. If you have a webpage that has little content and a high bounce rate, it is likely that you could have lost rankings. Google wants to highlight pages that have useful content that consumers like. You should be designing your website so people stay on it for more than 30 seconds, and so that they click through to other pages on your website. Video is becoming more popular because it is likely that someone will watch your video for more than 30 seconds, and if you instruct them navigate through your website, this is even better.
Penguin – There is lots of speculation on the reason behind the penguin algorithm update. Many say that it was to punish website owners who were trying to manipulate their organic rankings by building manufactured backlinks in mass. Other people say Google wanted to “shake up” the organic rankings in order to increase their PPC program. And quite frankly, the accomplished both goals. It is now very important that you know and trust your SEO provider, and it’s also recommended that you have a strong PPC strategy.
Hummingbird – The hummingbird update was a complete re-write of Google’s algorithm. Google wants to focus on “conversational search phrases” rather than “search strings”. Many experts think it is targeted towards the emerging mobile community, thinking that many more people will be talking into their phones to perform a search. For instance, using Siri to ask “who is the best pool builder in Phoenix?” We have yet to see much effect from Hummingbird, but you have to informed with the latest updates that Google is making!