Why PPC?

Why PPC Marketing Works

PPC marketing, which stands for pay-per-click, is one of the most common marketing methods on the Internet today.

Why Is Google Calling Me?

One of our clients recently asked me why he keeps on getting calls from Google. And it reminded me that I should probably (more…)

Pool Builder Marketing – Why & How?

So you are a builder of pools, both residential and commercial. You have been building for a while and are confidentin your knowledge, (more…)

What’s the Deal with Google+?

Every pool builder who’s serious about their business should get on Google+ as soon as possible. In particular, Google+ Local is incredibly (more…)

Using Reviews As A Trust Indicator

One of the most important functions of your online presence is to build trust with potential prospects. (more…)

The Lead Magnet

How Many Of Your Website Visitors Convert?

Generating new leads is the lifeblood of every pool builder out there. You are probably driving traffic (more…)

Social Media For Pool Builders

When it comes to social media for pool builders, there is a lot of confusion and misunderstanding. Some say it’s worthless and a waste (more…)

Do An SEO Audit in 15 Minutes

When diving into a new SEO campaign, a website audit is the first step necessary to lay out a roadmap to success. (more…)

The Perfect Landing Page

Looking for the perfectly optimized landing page? Look no further! We have put together a nice template that includes all (more…)

New Green Ads

Good news for PPC advertisers! Did anyone notice Google’s latest sly update? They have changed the color of the “ad” notification from yellow to green. (more…)

A Perfect Fit for Pool Builders

Visuals are a perfect fit for Pool Builders!

There’s something about a swimming pool that captivates practically everyone’s attention. They have a WOW factor that few (more…)

Huge Google Update

The Biggest Change To The Google PPC Program Since 2000

If you have noticed some changes to Google’s landscape, you are not seeing things. Google has completely removed all ads (more…)

How to Leverage Facebook

How Should You Be Using Your Facebook Business Account

At this point, Facebook is a daily part of life for millions of people around the globe. For an pool builder, long gone are the days (more…)

How to Digitize “Word of Mouth”

We talk to a lot of pool builders that still rely on “Word of Mouth” to get business. And why not, word of mouth means (more…)

Google Home Services

What Is Google Home Services?

What Is Google Home Services?

If you are a pool builder, or anyone that is a contractor that visits a customer’s home, you need to know about the new marketing platform that Google is currently testing called Google Home Services.

Why do you need to pay attention to this test program? Because, if they decide to roll this program out in your city, this will have a huge impact on any PPC or SEO efforts that you have spent so much money on. We tell you below what you need to know to stay one step ahead of the game, and so you have a jump on your competition.

Exploring the Live Beta Test

As of today, the program is only running in the following cities:

San Francisco Bay Area:

locksmiths, plumbers, house cleaners, handyman, general contractors, electricians, HVAC contractors, painters, overhead door, auto glass repair, roadside assistance


HVAC contractors, plumbers, electricians, locksmiths, auto glass repair, general contractors, roadside assistance, house cleaners, handyman, painters, overhead door


HVAC contractors, plumbers


plumbers, HVAC contractors, electricians, locksmiths


plumbers, HVAC contractors, electricians, locksmiths, overhead door


plumbers, HVAC contractors, electricians, locksmiths, overhead door


plumbers, HVAC contractors, electricians, locksmiths, overhead door

Los Angeles:

HVAC contractors, electricians, overhead door, plumbers, locksmiths

San Diego:

HVAC contractors, electricians, overhead door, towing, auto glass, plumbers, locksmiths

*They plan to roll it out in Dallas and San Antonio in the next few weeks.

Here is the geographical target area of the Beta program:


So if you do a search for “plumber San Francisco”, you will see something like this:


Three Google Home Service ads show above the normal PPC ads, and also above the 3 map pack listings.

Let’s go further to find out how Google Home Services works:
Once you click on one of the 3 listings in the Google Home Services section, you are taken to a new page where you can view more information about the business, their qualifications, services provided, hours, and Google review star rating.


If you click the “IN-HOME ESTIMATE” button, it asks you to clarify your zip code and enter the service you need.


Notice that Google Reviews (5-star rating) plays a HUGE part of this new system. If you are not continuing to ask your happy customers to leave a positive review on your Google profile, you will lose out on future business. I can’t stress how important this is. If you have a 3.5 rating and everyone else on the page has above a 4.0, you will not even get an at-bat. To learn more about how to upgrade your online review presence, check out our Online Review Guide resource.

Next, they give you a block of times that the company has provided, making it extremely easy for the customer to book a time that is convenient for them.


Next, you fill out your Name, Address, Contact Information, and a description of the service you need provided, and you will get a confirmation message.


Google Reviews Are More Important Than Ever!

Take a look at the screenshots below. Google Reviews are the separating factor that is going to determine who gets the lead.
The company’s highlighted below are in danger of missing out on hundreds of leads each month because they either do not provide excellent service, or they have not been paying close attention to their Google star rating.





Want Our Help Increasing Your Star Rating?

Google Home Services is still in Beta testing mode, however with the increased number of cities and business categories that Google continues to roll out, we have to prepare.

5 star Google Reviews are easy to get, if you remember to ask.

We get it! You are busy wearing 10 different hats while running your business, so we are here to help.

Introducing Tamara Childres, Online Reputation Specialist


Tamara Childres, Online Reputation Specialist

We see how important it is to have a glowing online reputation, so we went out and hired the best. Tamara has vast experience helping small businesses with their online reputation.

She will work with you in a collaborative way to get more of your happy customers to reflect their feelings online.

  • Send a monthly status snapshot of all of your online reviews
  • Create an email template to send to happy customers
  • Create a Review Link to send out to happy customers
  • Reach out to emails that you provide her to solicit positive reviews
  • Keep store information up to date on all sites
  • Help with unwanted reviews

Have a bad review that you would like to have removed? Although it is not always a guarantee that reviews can or will be removed, we have some tricks up our sleeve and will proactively work to protect your online reputation.

Facebook Changes You Need to Know

Facebook is an easy and integral tool to your internet marketing strategy. Recently, Facebook announced three changes to users’ news feeds that allow the users to (more…)

The Essence of Summer

It doesn’t get any better than this! (more…)

Drive Online Sales with PPC Ads

Every day, businesses across the country compete for customers. Often, larger companies with deeper pockets and bigger advertising budgets dominate (more…)

Own A Website? Read Below

3 Things Website Owners Need To Remember

Maintaining a website used to be easy. In the good ol’ days, if you built your website correctly, you could pretty much leave it alone and you would be ok. (more…)

19 Most Common PPC Mistakes

Mistakes to Avoid to Save You Money and Get More Leads

Running a successful PPC campaign can be difficult, and frustrating. We have compiled a list of the 19 most common mistakes that we have seen businesses make. (more…)

Increase your

Business now

We have the tools to take your business to the next level. No contracts, no cancellation fees. You only pay for performance.
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