Our Team
Your Pool Industry Experts
At Pool Builder Lead Rocket, we don't just understand marketing, we understand the pool business from the inside out. Our journey began in 2009 when Joseph Christoforo recognized that most builders lacked the specialized online visibility needed to reach their ideal customers. By 2011, he partnered with Geoff Frink to take that vision nationwide, building a team of dedicated experts who know exactly what it takes to scale a pool company. Today, we’ve successfully partnered with over 300+ businesses, implementing proven strategies that have a direct impact on the bottom line.
When you work with us, you’re working with a team that speaks your language and is committed to your growth.
Klim Kavall
Chief Executive Officer
Geoff Frink
Co-Founder & Chairman
Joseph Christoforo
Co-Founder & New Acquisitions
Yáskara Miranda
Chief Operations Officer
Rose Farnsworth
Executive Assistant
Heather DeWinne
Billing Specialist
Pay-Per-Click Ads Team
Jordan White
Chief Data Technology Officer
George Molina
Senior PPC Engineer
Manny Agenor
PPC Engineer
Customer Success Team
Amanda Fallis
Director of Customer Success
Jordin Forkasdi
Customer Success Manager
Ciera Taylor
Customer Success Manager
Haley Van Every
Customer Success Manager
Oscar Jaimes
Customer Success Manager
Curtis White
Customer Success Manager
Meta Ads Team
Molly Howell
Meta Ads Manager
Jiamond Davis
Meta Ads Engineer
Francisco Guzman
Meta Ads Engineer
Local Service Ads Team
Jakob Alonzo
Local Service Ads Manager
Levi Maxwell
Local Service Ads Specialist
Nick Christoforo
Local Service Ads Specialist
Emily Doyle
Local Service Ads Specialist
Nick Blair
Local Service Ads Specialist
Web Development & Creative Team
Andrew Garvin
VP of Web & Digital Operations
Danielle Conques
Creative Director
Chris Dockens
Director, Web & AI Development
Kristen Renfro
Lead Web Designer
Rhondel Wilson
Web Dev Specialist
Jamie Stott
Web Dev Specialist
Kayla Arredondo
Creative Coordinator
Luis Sáenz Tijerino
Creative Content Specialist