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Mistakes to Avoid to Save You Money and Get More Leads

by | Nov 24, 2016 | Blog

Every day, businesses across the country compete for customers. Often, larger companies with deeper pockets and bigger advertising budgets dominate traditional advertising channels such as radio, TV and print. Pay per click online advertising gives small companies an opportunity to compete without large budgets.

What is pay per click advertising? Pay per click, unlike traditional advertising, does not result in costs until a user clicks your ad and is directed to your website. Rather than being a push medium where your ad is displayed to a wide audience that may include your target market, pay per click is a pull medium. Your ads do not appear until users actively search for you on search engines such as Google, Yahoo! or Bing, or social sites like Facebook. Serving ads only to users who are specifically looking for your products makes your advertising more effective and produces a better ROI (return on investment) than traditional tactics.

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There are also targeting tactics that you can use to refine your target and limit your costs. For example, if your business products only serve a specific geographic area, you can target your ads to only serve for searches in that area. You can also set daily budget caps so that you never overspend and select only specific times of the day for your ads to run. One of the biggest benefits of pay per click advertising is that you retain control of your budgets and ads.

If your business is not using pay per click advertising or has struggled to use it effectively, Pool Builder Lead Rocket can help.


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