Google Home Services

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November 24th, 2016 Posted by blog 0 comments on “Google Home Services”

What Is Google Home Services?

If you are a pool builder, or anyone that is a contractor that visits a consumer’s home, you need to know about the new marketing platform that Google is currently testing called Google Home Services. They are testing it right now in the San Francisco Bay Area.
Why do you need to pay attention to this test program? Because, if they decide to roll this program out on a national scale, this could be the biggest disruption for online marketing for businesses in this space, ever, period. It will affect both PPC and SEO, and you need to stay one step ahead of the game so you have a jump on your competition, if in-fact they do roll this out on a national level. They could roll this out nationally any day. (Full Disclosure – they could also decide that this new model is not going to provide the best user experience, and they might scrap it completely, however we believe we should keep business owners educated so they are not blind-sided)
You can read all about the program on Google’s official Google Home Services homepage:
https://www.google.com/adwords/express/home-service-ads/

Exploring the Live Beta Test

As I stated earlier, this new Google Home Services is currently LIVE in the San Francisco Bay Area for 4 business verticals:
  1. Plumbers
  2. House cleaners
  3. Locksmiths
  4. Handyman / Handymen
Here is the geographical target area of the Beta program:

google-home-services

Here are the cities that are included:
  1. San Jose
  2. San Francisco
  3. Oakland
  4. Mountain View
  5. Palo Alto
  6. Daly City
  7. Fremont
  8. Hayward
  9. San Leandro
  10. Alameda
  11. Milpitas
So if you do a Google search for “Plumbers San Jose” in a Chrome browser, and you will see this:

google-home-services-for-plumbers

Notice how there are no Google Adwords PPC listings. They have been replaced by Google Home Services ads. Yes, these are sponsored ads, meaning the businesses that show up at the top will be paying for each click.
Also notice that there are no “organic” local business websites above the fold. Above the fold means what is shown on your browser screen before scrolling down on the page.
Let’s go further to find out how Google Home Services works:
Once you click on one of the 3 listings in the Google Home Services section, you are taken to a new page where you are allowed to select 3 different contractors to send the request quote to.
To reiterate, the consumer gets to send a request to up to 3 different contractors. And the one who responds with a reasonable quote first will get the job. (Time to step up your receptionist game)

google-home

Notice that Google Reviews (5-star rating) plays a HUGE part of this new system. If you are not continuing to ask your happy customers to leave a positive review on your Google profile, you will lose out on future business. I can’t stress how important this is. If you have a 3.5 rating and everyone else on the page has above a 4.0, you will not even get an at-bat. To learn more about how to upgrade your online review presence, check out our Online Review Guide resource.

Notes:

-Google Home Services is part of Google’s Adwords Express program. Adwords Express is Google Adwords little nephew, which limits the control the operator has. It is very much a dumbed-down version of Google’s main Adwords program.
Geoff Frink Editorial – This is the biggest factor that I believe will limit the Google Home Services platform. Business owners who are used to all of the extremely detailed options of Google Adwords will have an adverse reaction to the dumbed-down experience of Adwords Express. But do business owners really have a choice? Not really! With this new program, it is essential that you are one of the top 3 businesses that show in the Google Home Services ad space, so it’s kind of a moot point. Google is moving toward a “pay to play” model, and only the businesses who adapt to this new program will reap the benefits. Ignoring this update could be detrimental.

Sign Up For Early Registration NOW!

Although this program is currently only live in the San Francisco Bay Area, they are accepting applications from contractor businesses all over the United States. You need to sign up now, so your business will be ready to be first to market in your own city.
Submit your application here (it’s free):
https://www.google.com/adwords/express/home-service-ads/contact/
Once you sign up, you will see a message that looks like this:

google-home-services-confirmation

Read More in the Pool & Spa News Article

Because we are ahead of the curve on this new development, we had a chance to sit down with Nate Taylor of Pool & Spa News to discuss this new update.
Read the article here – http://www.poolspanews.com/business/google-delves-into-home-service-arena_o.aspx

pool-builder-lead-rocket-google-home-services

For any questions regarding Google Home Services, email Geoff at [email protected]

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